The Story of ROOT
ROOT designs, develops, and produces games and creative solutions that inspire more harmonious and meaningful lives.
By weaving social and cultural movements with compelling storytelling, ROOT embeds ingenious innovations at the core of its games.
The ROOT journey is an ongoing adventure, continually evolving with the mission to make a positive impact on social issues through creative gameplay and thoughtful design.
MEET ROOT
ROOT began with Ceren Oztulca's observations during her engineering studies, where her interest in technology gradually found its way into play.
Over the years, Ceren designed games for different audiences, from children to adults, exploring how play, knowledge and design could work together.
Today, ROOT brings that experience to familiar games, reinterpreting them through color, form and a contemporary point of view. Play remains at the heart of it all: something to share, return to and connect through.
Why ROOT Exists
It all started with a game. But it was never just a game.
ROOT set out to create games that bring people together, stir emotion and encourage thought.
We create moments that slow things down, make meaning visible and connect us with life.
For us, play is part of life.
FAMILIAR GAMES, NEW FORMS
Classic board games. Familiar, but seen in a new way. At ROOT, we don't simply reproduce them; we reinterpret each one through a contemporary point of view.
Each piece balances clean forms, tactile surfaces and bold graphics with everyday function.
Quality and attention to detail guide every stage of production. Craftsmanship and design shape how each game is made, from how it feels in the hand to how it lives on the table. For us, play is more than entertainment; it's a way to connect.