The Story of ROOT
ROOT designs, develops, and produces games and creative solutions that inspire more harmonious and meaningful lives.
By weaving social and cultural movements with compelling storytelling, ROOT embeds ingenious innovations at the core of its games.
The ROOT journey is an ongoing adventure, continually evolving with the mission to make a positive impact on social issues through creative gameplay and thoughtful design.
MEET ROOT
This journey began with the observations Ceren Öztulca made during her engineering studies, combining technology with the world of play.
Over the years, Ceren has designed games for a wide range of audiences, from children to adults. She believes in the power of play and the fusion of knowledge and design.
Today, ROOT sees games not just as objects but as experiences. By reimagining timeless classics with a modern touch, ROOT continues to create meaningful spaces for connection across generations.
Why ROOT Exists?
It all started with a game.
But it was never just about the game.
ROOT set out to create games that bring people together, touch emotions, and inspire thoughtful reflection.
We design moments that slow down time, reveal meaning, and connect deeply with life itself.
For us, play is not just a pastime—it is life.
TIMELESS GAMES, REIMAGINED
MODERN YORUM
Classic board games. Familiar, yet reborn. At ROOT, we don't just reproduce these games — we reinterpret each one with a contemporary perspective.
Each product is both aesthetic and functional, with its clean form, tactile surface, and bold graphic language.
Our production journey stays true to quality and detail at every stage. By combining craftsmanship with design, we create objects that are easy to use and meaningful to connect with. For us, play isn’t just entertainment, it’s a way to connect.