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ROOT incorporates social and cultural trends and impactful storytelling into the core of its games with ingenious solutions. ROOT’s story continues to evolve every day with the drive to influence social issues through creative games and solutions.
ROOT, which began with the vision that Ceren Öztulca developed from her observations during her engineering education, combines social changes with technology and innovative solutions.
Having succeeded in creating a positive impact for children and the environment through her work, Ceren Öztulca sets out for Silicon Valley and MIT to add more substance to her journey.
While continuing her robotics projects and seeking a way to make complex topics easier to learn, Ceren began using her biggest hobby, board games, to explain her projects. She adopts gamification for learning and working in her professional life as well.
Along with the process of creating board games for solving common social issues, ROOT begins to gain experience in design, development, and productization processes. The drive to develop serious games with a purpose becomes ROOT’s philosophy.
ROOT, starting social integration projects due to migrations, publishes the game named ‘Birlikte’ (Unite) in 2018, which enables the development of joint strategies in collaboration with Unicef. “Birlikte”, which emphasizes the importance of meeting on common grounds and working together, had a great impact in domestic and foreign media.
Responding to the call from Save the Children foundation with the game named ‘Evrenler Arası Macera’ (Inter Universe Adventure), ROOT begins to establish a solid place for itself in the board game industry with the awards received by the game.
Continuing to pursue the drive to create a positive impact, ROOT is steadily progressing towards its goal of becoming a game superpower with its new era. Mastering the entire process of game creation from design, development, to production, ROOT produces original games, adding new successes to its experience every day. Games for all, games on all platforms, as ROOT decides, begins to develop digital video games.
Thanks to its experience in game creation, development, and production acquired until today, ROOT begins to expand its range of game categories. Starting to publish classic games for players of all ages and demographics, ROOT aims to reach everyone who loves gaming with games of all kinds.
