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Between 2012 and 2015, Ceren Öztulca’s goals underwent a significant transformation. Witnessing the positive impact of her projects on children and the environment, she began to seek deeper narrative paths. This quest led her on a scholarship journey to Silicon Valley, where she experienced the harmonious blend of art and science.
The laying of the foundations of ROOT, which is a manifestation of this multidisciplinary vision, marked an important moment with Ceren’s return to Turkey, and in 2015, she strengthened her vision by establishing an Innovation/Dream Laboratory (ID Lab) at Istanbul Bilgi University. All of these processes shaped ROOT’s innovative and socially impactful target approach, laying the groundwork for future success.
The change in global trends necessitates the change of institutions as well. Designing structures that can evolve and adapt according to needs or changes, thanks to modular, divisible, and reconfigurable sections, enables us to look confidently into the future. The work done for Bilgi University included grasping the theme of the laboratory, architectural design of the space, and explanatory and decorative applications. After the laboratory space was completed, we undertook the task of leading innovation in the university’s culture by conducting test tours with students to demonstrate how to use the laboratory more effectively.
One particular section of the laboratory was designed as a collaboration space for industry leaders to engage with students through talks and panels. The other areas were designed to be versatile, avoiding pre-allocation of specific usage or purpose to small spaces within the laboratory.
ROOT’s journey reflects the goal of using the experience and power of technology and creativity for societal benefit. This transformative process highlights ROOT’s mission to inspire change, foster innovation, and create meaningful experiences that resonate with individuals and communities.
